Week 5

For this week my team and I worked on our case memo for The Fashion Channel.  It was interesting to read and think about the segmentation of television networks and how broadcast advertising can be narrowed down by the specific content.  I've noticed that when I watch TV episodes on Hulu, the commercials vary depending on which type of show I am watching.  This shows how advertisers study which consumers watch different shows and must have similar research results to the TFC case study.  I wonder what cluster I'd be categorized in.  Who would pay the most for my eyeballs on their advertisement?  

I definitely appreciate relevant advertisements over ads that are about something that I am not interested in. I would much rather see an ad telling me about a cool new phone that I hadn't seen or an upcoming movie that I'd be interested in than an ad for a rascal scooter (remember those?). Come to think of it, I haven't seen a rascal scooter ad in a long time. They must be getting better at STDP! Or maybe I just stopped watching Golden Girls.

Another place I noticed targeting is on iPad apps.  I have interest in getting a pilot's license and have been playing flight games and training apps which have very targeted ads (for the free versions).  There are probably different clusters that advertisers see that use these apps.  Some may be interested in flight schools, while others are interested in remote control toys and others interested in racing or military games.   Some of the ads I saw were for things like auto insurance since people playing this game probably drive and would be likely to use the Internet for insurance research.